Art Unpacked brings people closer to art, and artists closer to the people who will champion them first.

We believe buying original art should feel like being let in on one of the world's best-kept secrets.

Art Unpacked gives you a front-row seat to the next generation of contemporary artists—before the museum shows, before the waiting lists and before everyone else is talking about them. We connect remarkable emerging artists with the people who recognise their potential early.

  • FOR PEOPLE who’d rather discover than follow

    You don’t need to call yourself a collector to buy art.

    And you certainly don't need to wait for someone else to tell you which artists are worth paying attention to.
    Art Unpacked opens the doors to the contemporary art world through intimate studio visits, thoughtful editorial, curated artwork drops, behind-the-scenes events and personalised Art Matchmaking.

    Whether you're searching for a single painting for above your sofa, your first original artwork, or the beginning of a lifelong collection, we're here to help you discover artists before everyone else does.

  • FOR ARTISTS ready to be discovered

    We believe cultural relevance shouldn’t wait for institutional permission.
    We give emerging artists a platform to share their work with a growing community of curious buyers, cultural enthusiasts and businesses looking to support the next generation of talent.

    Whether you're independent, represented by a gallery, or somewhere in between, Art Unpacked is designed to complement your existing practice—not compete with it. You decide which works you'd like to reserve for our audience, whether that's a dedicated artwork drop, a studio sale or a carefully selected body of available work. We introduce those works to an engaged community of buyers who value discovering artists early and supporting them throughout their careers.

    Our role is simple: to bring artists closer to the people who will champion them first.

    — Eleonora

Eleonora Sparaciari, founder of Art Unpacked and Senior Director at Publicis Groupe

Who is Eleonora Sparaciari?
I've spent my career connecting brands with the right audiences at scale, most recently as Senior Director of Global Business Development Strategy at a Publicis Groupe company. Art Unpacked is me doing the same thing for the artists I believe in.

The instincts are the same: find what's worth attention, understand who needs to encounter it, and accelerate the matchmaking between the two. I think emerging art deserves that kind of strategic thinking as much as any global brand or campaign does.

Say hi: eleo@art-unpacked.com